Pakistan Short code 9999 for Donation — When will this be replicated in India?
Link to my blog post @ https://innovationinbanking.blogspot.com/2022/08/pakistan-short-code-9999-for-donation.html
The trigger for this post is:
Pakistan floods: Modi reaches out, talks on to extend aid @ https://indianexpress.com/article/india/pakistan-floods-modi-reaches-out-talks-on-to-extend-aid-8119695/
To collect micro donations from Pakistan mobile subscribers, Pakistan Telecommunication Authority (PTA) unveiled an easy to donate option via their mobile phones.
The process is a simple two-way step for the respective mobile subscriber
Step 01) The mobile subscriber inputs FUND into his / her mobile phone
Step 02) The mobile subscriber sends the SMS message to 9999
Voila, Pakistani Rs10 is donated for the flood relief efforts.
The amount is part of the post-paid bill or adjusted from the prepaid balance as per the plan chosen by the mobile subscriber.
Advantage 01) Immediate satisfaction of a good deed done
Advantage 02) Low cost of donation
Advantage 03) No fear of sharing any sensitive financial information
Advantage 04) NIL chances of fraudulent transactions
7 Benefits of similar donation process in our country
Benefit 01) Increase the convenience level for micro donations.
Benefit 02) Increase the digital transactions in our country
Benefit 03) Increase the collections via donations to organisations across the country
Benefit 04) Reduce the collection costs for organisations.
Benefit 05) Increase onsite donations at Lord Ganesh Pandals / Mata Durga Pandals
Benefit 06) Absolutely no leakage of any sensitive financial information for potential fraudsters
Benefit 07) The ‘Go Live’, date can be less than 50 days.
Disadvantages: No visible disadvantage.
This facility may be barred for Corporate mobile connections or a upper limit per mobile per month can be set up.
Quote
The Pakistan Telecommunication Authority (PTA) on Friday introduced a text-to-donate short code 9999 to enable the consumers donate their funds through mobile phone text to support the flood victims.
The consumers would be required to write “fund” and send to the 9999 short code to donate Rs10 to contribute to the relief and rehabilitation activities in the flood-ravaged areas across the country.
The PTA has already issued a notification in this regard to aware the masses about the easy donation method.
The Authority has asked all the cellular network operators to update the National Disaster Management Authority regarding the received donations.
Unquote
Additional Reading:
‘9999’: How to donate Rs 10 to Prime Minister’s Flood Relief Fund @ https://thenamal.com/national/9999-how-to-donate-rs-10-to-prime-ministers-flood-relief-fund/
PM Flood Relief Fund Short Code 9999 for Donation @ https://www.biseworld.com/flood-relief-fund-9999/
Disclaimer: These are my personal views only. The bottom line is Safe ePayments. Nothing More — Nothing Less.